Sportingbet confirms approaching Empire Online

Internet betting organization Sportingbet has made public its interest in online gaming services firm Empire Online. They have not mentioned whether or not they are planning to make an offer though. Empire Online is currently worth over $1.4 billion and has just entered the London Stock Exchange this past June.

Empire's claim to fame is the marketing services they provide for online gaming sites. They also drive as much traffic as they can to third-party websites, such as Party Poker, who is owned by PartyGaming.