ATR channel launches casino and poker

Horseracing and betting channel At The Races (ATR), watched by over 1 million people every month, has launched At The Races Casino and At The Races Poker.

Members will soon be able to play poker against their chosen racing presenters and pundits in special tournaments featured both online and on the ATR television channel.

New poker players will get a £100 freeroll tournament token and have chances to enter daily Texas Hold`em tournaments and the Poker Points freeroll tournaments.

"Our aim is to operate a dedicated casino and poker room for true horseracing fans," said Matthew Imi, Chief Executive of At The Races.

"We're offering thousands of pounds in cash prizes each month, loyalty points which convert to cash bonuses and special member offers, which will be of real appeal to casino gamblers and, in particular, racing fans."

TV sponsorship credits launch today along with a banner advertising campaign online.